30.12.2013 all news

Five Eyes AB will represent “Latvijas balzams” portfolio at Nordic Travel Retail & Dyty Free Channel

Largest producer of alcoholic beverages in Baltics, JSC “Latvijas balzams”has formally appointed Five Eyes AB as the exclusive Duty Free agency to represent its whole portfolio in the Nordic Travel retail & Duty Free channel. Five Eyes AB will represent sales and marketing of the brands portfolio for the coming 2014-2015 annual tenders and the appointment will be under contract for a term of three years effective as of now. Brands include; Riga Black Balsam, Riga Black Balsam Currant, Riga Black Balsam Element, Riga Black Vodka.

Valters Kaze, Commercial Director of JSC “Latvijas balzams”  commented: ‘Nordic Travel Retail market is a significant sales channel for our brands and we are looking forward to enhance the already existing presence and offer through our partnership with Five Eyes AB as one of the most experienced and largest industry player  in Nordic region”.

Fredrik Borin, Founder and Managing Partner of Five Eyes AB, commented:
We at Five Eyes are off course very pleased that our strong co-operation with the SPI Group now is extended to the wider portfolio of JSC Latvijas balzams. The Latvijas balzams brands will fill gaps in our portfolio and will ensure that Five Eyes can continue to grow together with its Nordic customers.

About Five Eyes
Five Eyes was founded in 2009 and is since October 2012 a fully owned subsidiary of the Solera Beerage Group soly focusing on the travel retail market. Five Eyes provides the full list of services required for successfully bringing your brands to the Nordic and Baltic markets. The core services such as market analysis, sales, marketing planning and brand management are handled in-house by our experienced team, while supplementary services such as production of marketing material, logistics and distribution are sublet to trusted contracting partners. Five Eyes have had a rapid growth since the start and now represent leading spirit brands like Stolichnaya, Old Pulteney, Glenfarclas, Mackmyra and Cognac de Luze.

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